Navigating Ethnographic Research
- Elzbieta Gozdziak
- Mar 17
- 5 min read

Elżbieta M. Goździak is reflecting on the basics of ethnographic research
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Our team includes both seasoned anthropologists and two doctoral students with backgrounds in other disciplines who had to learn ethnographic methodologies and become familiar with social anthropology.
I thought I would use this opportunity to remind everybody who is interested in ethnographic research the basic principles of doing ethnography. Whenever possible, ilustrationg them with examples from our project.
Ethnographic research is an indepth method for studying communities and social relationships, and in some cases even individuals. It enables researchers to gain insights that standard surveys often miss. This post explores the detailed aspects of conducting ethnographic research, offering practical guidance for those ready to navigate this unique field.
What is Ethnographic Research?
Ethnographic research involves a detailed examination of people’s behaviors, beliefs, and interactions in their natural environments. It utilizes qualitative methods such as participant observation, unstructured interviews, and field notes.
This approach highlights the narratives that shape lives, providing a thorough understanding of communities, institutions, and individuals. In contrast to quantitative research, which focuses on numerical data, ethnography embraces the complexity of human experiences. In our study of migrant school children in Polish schools, the ethnographic approach has revealed the significance of relationships and interactions between and among school children, their parents, school principals, and teachers they interact with on a daily basis.

Contemporary ethnography differs from the traditional ethnographic research. Classic ethnographic research involved a detailed description of the whole of a "culture" outside of the country of origin of the researcher. Those engaging in ethnographic research spend years in the place of study, also known as the “field.” As a result of the time spent living among communities, ethnographers were able to produce thick written cultural descriptions known as ethnographies that communicated the information found in the field. Our team includes two transnational migrants and we add another dimension to the dichotomy of "at home" and "abroad."

Contemporary ethnographic research has the added dimension of not only looking at people outside of the county of origin of the researcher, but also seeking to better understand those who reside within our own country or lead transnational lives. Contemporary ethnographic research looks at what may be considered ordinary or mundane to those living within a community. In the case of our study, these might include schools, libraries, sports stadiums, afterschool programs, etc. Contemporary ethnographic research also differs from classic ethnographic research in that researchers may have limited amounts of time in which to conduct research as their interlocutors lead busy lives. The children in our study are indeed very busy and it is challenging to set up even a singular interview, but with available technology we can stay in touch beyond the "interview moment." These aprooaches do not detract from the quality of work produced.
The Purpose of Ethnographic Research
The goals of ethnographic research vary widely, including:
Understanding difference: Studying migrant children's learning methods can uncover the importance of specific techniques that differ from Polish teachers' expectations.
Analyzing social interactions: Researching migrant parent support groups might reveal how shared experiences foster solidarity among participants.
Exploring community dynamics: An ethnographic study of a particular educational institutions might illustrate how they impact students and their families.
These insights can inform diverse fields, ranging from anthropology to pedagogy and public policy, allowing for a more nuanced understanding of community structures.
Preparing for Ethnographic Research
Thorough preparation is vital for success in ethnographic research. Here are key steps to consider:
Define Your Research Questions
Before entering the field, clearly state your research questions. These should guide your observations and interactions. Open-ended questions are particularly effective in encouraging exploration and discovery, such as asking participants how they feel about a recent curriculum change.
Choose the Right Setting
Select a location where you can fully immerse in the community you want to study. In our study, we chose schools, libraries, municipal education departments, and other places where children or educators gathered.
Build Relationships
Building trust with community members is crucial. Taking time to engage and establish rapport fosters genuine interactions. Attending community gatherings, participating in local events, or volunteering can help you feel like part of the community and encourage openness. Our study builds on our established relationships with non-governmental organizations, community-based programs, and migrants residing in the cities where we conduct our research.

Data Collection Methods in Ethnography
Ethnographers use various qualitative methods, including:
Participant Observation
In this method, researchers immerse themselves in daily activities, observing behaviors and interactions firsthand. For instance, spending hours at an afterschool program reveal much about social dynamics and community connections. This active participation provides a clear view of life within that context.
In-depth Interviews
Unstructured interviews allow ethnographers to gather rich narratives. These conversations should feel casual to encourage participants to share their thoughts and feelings. A researcher might ask a migrant child about their study habits, revealing insights into their motivations and the role school plays in their lives.

Field Notes
Keeping detailed field notes is essential. These should capture observations, conversations, and personal reflections. Detailed notes help you remember nuances that could be lost over time, such as how laughter and storytelling create bonds among migrant children and youth.
Analyzing Ethnographic Data
Analyzing qualitative data from ethnographic research requires a subjective approach. However, several methods can improve your analysis:
Thematic Analysis
Look for recurring themes within your data. For example, if many participants discuss the role of Parent Councils, this can reveal significant cultural values tied to parents-school cooperation.
Narrative Analysis
Focus on the stories participants share. Understanding how they narrate their experiences can uncover deeper insights into their motivations and beliefs. Analyzing a participant's journey might reveal how resilience influences their perspectives on change.
Visual Analysis
Incorporate photographs or drawings that capture vital aspects of the phenomena you study. Analyzing these visuals can enhance understanding. For instance, images of school performances highlight the aesthetics that resonate with community identity.
Ethical Considerations in Ethnographic Research
Ethics are fundamental in ethnographic research. Key aspects include:

Informed Consent
Participants should clearly understand the research goals and methods. Always obtain consent before collecting data and inform them they can withdraw any time.
Respect Participants’ Privacy
Consider the information participants share and its potential impact. Anonymizing data protects identities, ensuring confidentiality, and trustworthiness.
Reflexivity
Acknowledge your role as a researcher. Reflect on how your background and presence affect the research process. For example, a researcher who is also a migrant might have an easier time developing rapport with their interclocutors.
Challenges in Ethnographic Research
While enriching, ethnographic research presents challenges, including:
Time-Intensive
Immersing in a community requires time and patience. Researchers may need several months to establish trust and gather meaningful data.
Emotional Labor
Engaging with participants may be emotionally challenging. Listening to their stories can evoke strong feelings, necessitating researchers to manage their emotional responses.
Access Issues
Entering certain communities can be difficult, requiring you to build trust and credibility. Researchers might face barriers related to language, culture, or previous negative experiences with outsiders.
Final Thoughts
Ethnographic research offers a unique chance to reveal the untold stories of individuals and communities. It allows for immersive observation and interaction, uncovering insights that numbers alone cannot provide. Despite its challenges, ethnography yields rich narratives, deep understanding, and authentic connections.
Through thorough preparation, suitable data collection methods, and ethical awareness, researchers can successfully illuminate the unknowns in ethnographic research. This journey offers a deeper understanding of the diverse tapestry of human experience. Embrace this opportunity to uncover the hidden layers of our world.



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